How TikTok Is Reviving Backlist Books and Giving Old Favorites New Life
The first time I saw a ten‑year‑old novel sell out overnight because of one TikTok video, I felt two things at once. Mild panic for the inventory team, and quiet awe at the sheer force of reader-to-reader influence. If you work in publishing or write books for a living, you have probably felt that whiplash […]
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